WorldWide Tablet MarketShare 2010/11 & 2012 Estimates
Rewinding 20 months ago, during January 2010, Steve Jobs unveiled to the World a New Type of Computing Device which would eventually prove to be a game changer in the Home PC & and as well Enterprise Segments. Steve launched the iPad the first Consumer Friendly Tablet Device to hit the markets. Since then there have been many players entering the Tablet Market.. Let us see who has been the most successful.
The first chart shows the Volumes Sold from each manufacturer showing Tablet Volumes for 2010/2011 & 2012. 2012 are current estimates & rest are actuals.
Very clearly Apple holds the forte in this market. They have increased shipments YOY and the number one player in this field & no one even closer to them. The next company which comes closer to Apple is Samsung. They have been fairly successful in this area. There are also other companies like Motorola, RIM, LG, Others Category ( Dell, HP, HTC, ASUS, Lenovo ) etc.. They are trying to find some foothold in this new Industry which was created by Apple a year ago.
Coming to Market Share, Apple again clearly holds the lead but has slipped from 82% in 2010 to 65% in 2011 and expected to drop to 57% in 2010. Nevertless they still have more than half of the worlds tablet Market. Interesting stuff to look in this charts is the increase in Others Category.. i.e many of small players slowly emerging in this market & everyone gaining their piece of the pie.
I would keep a watch on Amazon. With their new Kindle Fire Amazon could be making some serious inroads in this space. And Windows based tablets as well. With Metro UI & Windows 8 due for next year, I am sure there will be plenty of Windows Tablet Makers appearing.
But net Summary, Apple Rocks in the Tablet Market.
Data source & estimates provided by Canaccord Genuity’s
Latest posts by gmantra (see all)
- 40 Years of Cell Phone History - April 7, 2013
- ScreenShot Using Windows Phone 8 - April 3, 2013
- Mobile APN Settings for Different Network providers in India - April 3, 2013
- Research in Motion changed as BlackBerry - January 30, 2013
- Temple Run 2 Available on iOS & Android - January 27, 2013